Acquisition•Sportsflare → Entain
Sportsflare
A high-frequency esports betting and pricing technology company acquired by Entain for C$13.25M in 2023.
pricing algohigh frequencyb2b
The Challenge
Esports betting markets move quickly, with live game states, shifting probabilities, and operator risk all changing in real time. Sportsbooks needed pricing infrastructure built for speed, accuracy, and B2B integration.
What We Built
Sportsflare built high-frequency pricing algorithms and real-time trading infrastructure for esports markets, turning live data into products that betting operators could integrate into their own platforms.
The Outcome
Tiidal completed the sale of Sportsflare to Entain Holdings for gross proceeds of C$13.25M in 2023, validating the platform as enterprise-grade B2B betting technology.
Tech Stack
PythonKafkaML PipelinePostgreSQL
AWS
PythonKafkaML PipelinePostgreSQLAWS